Senior Marketing Manager
Heidi Lindahl has been with HedgeStar, formerly DerivActiv, since 2015 as the Senior Marketing Manager. Heidi has over 15 years of professional marketing experience workings with top companies including Honeywell, U.S. Bank, and The Toro Company. Her expertise is in digital marketing, marketing automation, lead generation, distributor and partner programs, and development of marketing communication strategies. As an entrepreneur, Heidi also has experience in marketing consulting with small businesses and start-ups.
Heidi also held a training committee position with the Minnesota Super Bowl Host Committee from 2017-2018 where she developed the training program and trained the 10,000 volunteers for the 10 day event. She is also actively involved in the alumni mentorship program along with a being a member of the Societas Arcus with the University of St. Thomas.
Heidi holds a Bachelor of Arts degree in Business Administration-Marketing, along with certifications in advertising and graphic design from the University of St. Thomas.